Pocket Strategy: The Essentials of Business Strategy from A to Z

Strategy is back in fashion but more difficult than ever for business managers in the complex and fastmoving environment that they have to operate in todayNo single subject has dominated to so great an extent the thinking of managers, consultants and management theorists as corporate strategy. Without a clear and viable strategy a company cannot succeed. It influences every aspect of a company's existence: from what it sells and to whom and how, to how it organises its finances and the people it employs. Pocket Strategy sets out a clear path through the intricacies of business strategy with: Concise essays on * Strategic issues for 21st century * Approaches to managing growth * What e-commerce strategy is right for your business * The global company * Managing change * Managements consultants: their uses and their dangers An A-Z of key terms and concepts * From ABC method and Alliance, to Strategic control and Window dressing Wide ranging lists and appendixes