Quantitative Methods in Marketing

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Quantitative Methods in Marketing image
ISBN-10:

186152417X

ISBN-13:

9781861524171

Edition: 2
Released: Apr 29, 1999
Format: Paperback, 480 pages
Related ISBN: 9780030990205

Description:

The aim of Quantitative Methods in Marketing is to provide practising or potential marketers with a guide to some of the most recent and popular techniques currently in use and to provide applications which demonstrate how users can best exploit these techniques.

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