This is Advertising
Description:
Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media.
This is Advertising addresses the changes that are occurring within advertising, from the perspective ofkey figures within the industry. Each deals with a key emerging trend—digital, branded, ambient, integrated,and self-initiated. Featuring in total over 80 projects as well as ten-in-depth interviews by a selection of leadingadvertising figures, it offers an insightful overview for students or anyone involved with or interested in the current world of advertising.
Best prices to buy, sell, or rent ISBN 9781856696470
Frequently Asked Questions about This is Advertising
The price for the book starts from $16.02 on Amazon and is available from 11 sellers at the moment.
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As for the This is Advertising book, the best buyback offer comes from and is $ for the book in good condition.
The This is Advertising book is in very low demand now as the rank for the book is 2,790,729 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the This is Advertising book within the last three months was on October 23 and it was $1.57.