Rating the Audience
Description:
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.
Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen.
Offering the first real comparative study, it will be critical for media students and professionals.
Best prices to buy, sell, or rent ISBN 9781849663410
Frequently Asked Questions about Rating the Audience
The price for the book starts from $34.17 on Amazon and is available from 9 sellers at the moment.
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The Rating the Audience book is in very low demand now as the rank for the book is 5,741,666 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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