Saving the World's Wildlife: The WWF s First Fifty Years

WWF was established in 1961 spurred by the efforts of Max Nicholson, head of Britain's Nature Conservancy, naturalist Peter Scott, and a series of articles written in the Observer by Julian Huxley, former head of UNESCO.Based on previously inaccessible archives and a wide range of interviews with WWF VIPs, this book tells the remarkable story of how the idea of a few British naturalists turned into the world's largest environmental organisation. It charts WWF's battle to save the world's wildlife from early campaigns for endangered species such as the tiger, whale or panda, to their more recent efforts to promote sustainable development and combat climate change. The author was granted unrestricted access to the private papers of Prince Philip and Prince Bernhard of the Netherlands, each of whom served as WWF president for 15 years. The book is lavishly illustrated throughout with exceptional photographs by world-famous wildlife and nature photographers. Also included are the earliest photographs taken of pandas in the wild.Saving the World's Wildlife encapsulates all the magnificence of the world's wildlife - and why it must be treasured and preserved.