Services Marketing: Concepts, Strategies and Cases

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Services Marketing: Concepts, Strategies and Cases image
ISBN-10:

1844808130

ISBN-13:

9781844808137

Author(s): HOFFMAN
Released: Jan 01, 2009
Publisher: Cengage Learning'
Format: Paperback, 656 pages
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Description:

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.

Best prices to buy, sell, or rent ISBN 9781844808137

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