The New Corporate Strategy: Strategy 03.07 (Express Exec)
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Fast track route to mastering corporate strategy Covers the fundamentals of strategy, from global strategy tocomplexity and from decision making to implementing those decisions Examples and lessons from some of the world's most successful (andnot-so-successful) businesses operating in the global high techindustry and the media and ideas from the smartest thinkersincluding Igor Ansoff, Peter Senge and Rosabeth Moss Kanter Includes a glossary of key concepts and a comprehensive resourcesguide ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making iteasy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.
Best prices to buy, sell, or rent ISBN 9781841122380
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