Anti-Sell: Marketing, Lead Generation & Networking Tips for Freelancers Who Hate Sales

(9)
Anti-Sell: Marketing, Lead Generation & Networking Tips for Freelancers Who Hate Sales image
ISBN-10:

1796721476

ISBN-13:

9781796721478

Author(s): Morgan, Steve
Released: Mar 24, 2019
Format: Paperback, 212 pages

Description:

"Repeat after me: I. Hate. Sales."

Sales is the bane of the freelancing life. As freelancers, all we want to do is crack on and do the work we enjoy doing (whatever that work/specialism may be), but in order to do that, we have to sell ourselves to people first.

...Ack.

One of the biggest challenges that freelancers face is the sales process. Don't just take my word for it: various polls conducted in freelance communities show that "finding new leads/customers/clients" is what freelancers self-identify as their biggest weakness and the area of self-employment that they struggle with the most. We see it as an intimidating and overwhelming prospect, with many of us considering 'selling yourself' as a slimy, sleazy process. We have to go out to business events, hand out business cards and brag about ourselves to complete strangers, right? Wrong.

Well, you can do that, sure. ...Or you can sell yourself in a way that really isn't sales-y at all.

The best way to sell is not to sell. Let that sink in. The best way to sell is not to sell. It sounds completely and utterly counterintuitive, but it's the truth. Hence the name of this book: Anti-Sell. And in this book, I'll tell you how and why it works, and how to do it.

Its chapters cover the following:

  • There's a long list of sales, marketing, networking and lead generation tactics and tips, to give you an idea of some of the traditional ways – but also a number of alternative ways - to get your name and your face out there,
  • How you can tie the sales process into your passions and your strengths - so that sales won't even feel like sales,
  • Getting you thinking differently about the types of events/communities to go to and get involved with, resulting in potentially being the only [insert specialism here] person in the room, rather than spending your time networking alongside your competitors,
  • How being visible, altruistic and contributory within communities is an incredible way to be recognised as the go-to person in your field,
  • There's tips and advice on how to find 'good-fit' clients, as well as why honing in on a niche makes you a lot easier to refer,
  • Plus it covers a whole bunch of other sales-related topics, such as testimonials, awards, how to handle 'freebie' requests, competing against agencies for work, and keeping your cool in stressful moments,
  • Right at the end, there's a list of recommended books for further reading, to help you to take your non-sales-y sales tactics even further,
  • Throughout the book there's also 'Anti-Sell Stories': 8 case studies contributed by real-life freelancers, each of whom details how they've fought the fight with sales (and won).

An important note: I'm not a salesperson. I'm a freelancer, just like you. This book runs through my story, my journey and my tactics on how I've managed to win work without selling myself too much (or selling my soul too much, for that matter). So if you're a freelancer who hates the idea of sales and selling yourself, then hopefully this book will suit you and serve you well.

Happy Anti-Selling, folks.

Best prices to buy, sell, or rent ISBN 9781796721478




Frequently Asked Questions about Anti-Sell: Marketing, Lead Generation & Networking Tips for Freelancers Who Hate Sales

You can buy the Anti-Sell: Marketing, Lead Generation & Networking Tips for Freelancers Who Hate Sales book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

The price for the book starts from $8.65 on Amazon and is available from 8 sellers at the moment.

If you’re interested in selling back the Anti-Sell: Marketing, Lead Generation & Networking Tips for Freelancers Who Hate Sales book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Anti-Sell: Marketing, Lead Generation & Networking Tips for Freelancers Who Hate Sales book, the best buyback offer comes from and is $ for the book in good condition.

The Anti-Sell: Marketing, Lead Generation & Networking Tips for Freelancers Who Hate Sales book is in very low demand now as the rank for the book is 2,858,474 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

Not enough insights yet.