Striking at the Roots: A Practical Guide to Animal Activism: New Tactics, New Technology

A major revision of the animal rights handbook Striking at the Roots, this 10th-anniversary edition is more than 100 pages longer with advice on using social media, protecting yourself at protests, supporting prisoners, living with non-vegans, a deeper dive into activist self-care, and much more. The book brings together the most effective tactics for speaking out for animal protection. Activists from around the globe explain why their models of activism have been successful―and how you can become involved. Concise and full of practical examples and resources, this manual for success demonstrates how many of the world's most engaged activists effectively speak to the public, lobby policymakers, and deal with law enforcement―all while keeping their eyes on the prize of achieving victories for animals. Striking at the Roots will empower you to make the most of your skills. From simple leafleting to taking direct action, each chapter clearly explains where to begin, what to expect, and how to ensure your message is heard.