The Business of Stories: Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you’re worth

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The Business of Stories: Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you’re worth image
ISBN-10:

1781336601

ISBN-13:

9781781336601

Author(s): Payton, Susan
Released: Feb 25, 2022
Publisher: Rethink Press
Format: Paperback, 214 pages

Description:

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how.
In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).
This game-changing framework will help you to:
Understand why storytelling is a superpower and how to use it to stand out in your marketplace Share stories that connect with the people you want to work with, so sales conversations are easy Be seen as a trusted authority, as you communicate your value and get paid what you’re worth

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