Advertising for People Who Don't Like Advertising
Description:
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.
This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up.
Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
Best prices to buy, sell, or rent ISBN 9781780673202
Frequently Asked Questions about Advertising for People Who Don't Like Advertising
The price for the book starts from $12.12 on Amazon and is available from 7 sellers at the moment.
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As for the Advertising for People Who Don't Like Advertising book, the best buyback offer comes from and is $ for the book in good condition.
The Advertising for People Who Don't Like Advertising book is in very low demand now as the rank for the book is 2,005,188 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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