International Marketing
ISBN-10:
1742166032
ISBN-13:
9781742166032
Author(s): Kotabe, Masaaki (Mike); Helsen, Kristiaan
Edition: 3rd Asia-Pacific
Description:
International Marketing, Third Asia-Pacific edition,has been updated to reflect contemporary developments and examplesin international marketing. The text retains the strengths of theoriginal Global Marketing Management text by Masaaki Kotabeand Kristiaan Helsen, and is presented in an engaging andaccessible style. International Marketing,Third Asia-Pacific edition, aims to help Australasian studentsunderstand contemporary international marketing activities andissues in an increasingly competitive marketplace.
Best prices to buy, sell, or rent ISBN 9781742166032
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- International Marketing (SAGE Library in Marketing)Edition:1ISBN-13:9781412928304
- International Marketing: An Asia Pacific FocusKotabe, Masaaki (Mike); Peloso, Antony; Gregory, Gary R.; Noble, Gary; Macarthur, WayneEdition:1ISBN-13:9780470805589
- International MarketingKotabe, Masaaki (Mike); Helsen, Kristiaan; Griffiths, Mark D.; Pecotich, Anthony; Ang, Sween Hoon; Noble, Gary; Riege, AndreasEdition:2nd, Asia PacificISBN-13:9780470814246
- International MarketingKotabe, Masaaki (Mike); Helsen, Kristiaan; Marshall, Al; Ang, Sween Hoon; Griffiths, Kathleen; Voola, Ranjit; Roberts,RobinEdition:4th Asia-PacificISBN-13:9781118362518
- International Marketing (SAGE Library in Marketing)Edition:1ISBN-13:9781412928304
- International Marketing: An Asia Pacific FocusKotabe, Masaaki (Mike); Peloso, Antony; Gregory, Gary R.; Noble, Gary; Macarthur, WayneEdition:1ISBN-13:9780470805589
International Marketing: An Asia Pacific Focus
Kotabe, Masaaki (Mike); Peloso, Antony; Gregory, Gary R.; Noble, Gary; Macarthur, Wayne
Edition:1
ISBN-13:9780470805589
International Marketing
Kotabe, Masaaki (Mike); Helsen, Kristiaan; Griffiths, Mark D.; Pecotich, Anthony; Ang, Sween Hoon; Noble, Gary; Riege, Andreas
Edition:2nd, Asia Pacific
ISBN-13:9780470814246
International Marketing
Kotabe, Masaaki (Mike); Helsen, Kristiaan; Marshall, Al; Ang, Sween Hoon; Griffiths, Kathleen; Voola, Ranjit; Roberts,Robin
Edition:4th Asia-Pacific
ISBN-13:9781118362518
International Marketing (SAGE Library in Marketing)
Edition:1
ISBN-13:9781412928304
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