Lovemarks

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Lovemarks image
ISBN-10:

1740454200

ISBN-13:

9781740454209

Released: May 01, 2004
Publisher: MURDOCH BOOKS
Format: Paperback, 221 pages

Description:

As CEO of leading advertising agency, Saatchi & Saatchi worldwide, the author is well placed to write about the future of brands. The Lovemarks philosophy has been developoed by Kevin Roberts and a worldwide team over the past 5 years.

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