Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars

About the Author\nRick Frishman, Publisher at Union Square Publishing in New York and founder of Planned Television Arts (now called Media Connect), has been one of the leading book publicists in America for over 43 years. He works with many of the top book editors, literary agents, and publishers in America, including Simon and Schuster, Harper Collins, and Random House. Rick is co-author of 18 books, including Author101, 250 Rules of Business, Guerrilla Publicity and Networking Magic. He has worked with hundreds of bestselling authors, such as Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Mayor Ed Koch, Howard Stern, President Jimmy Carter, Sophia Loren, and Smokey Robinson. Rick has appeared on hundreds of radio shows and more than a dozen TV shows nationwide, including Oprah, Fox News and Bloomberg TV. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post, and scores of other publications. He has appeared on stage with notables such as Sir Richard Branson, The Dalai Lama, T. Harv Eker, and Jack Canfield. Rick has a BFA in acting and directing and a BS in communications from Ithaca College. He is a sought-after lecturer on publishing and public relations. He is the founder of Author101University which has presented over 32 events since 2002. Rick and his wife, Robbi, live in Long Island, NY.\nJill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness, and Referrals. She is the author of four best-selling books, including Get Noticed...Get Referrals. She is also the co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness, is #1 in four categories. Jill is a master strategist on how to position a business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years of experience working with over 100,000 people, plus national and international media. Jill teaches Publicity Crash Courses as both live events and live webinars. She consults and speaks all over the world. Jill also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals.\nGuerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns.
Within Guerrilla Publicity, PR gurus, Jill Lublin and Rick Frishman, help those in business launch their publicity campaigns into the twenty-first century. This completely updated version of the publicity bible lays out the foundation of practical PR knowledge, while bringing everyone up to date with the latest Web-based publicity strategies. Throughout Guerrilla Publicity, readers learn how to capitalize on low-cost (and sometimes cost free) technologies so they can:
Offer expert advice over the internet with podcasts Send out an e-mail blast to quickly reach consumers about the latest products or services Connect with their clients on social networking sites Conduct effective virtual seminars Build out their website in order to build name recognition