John Deere's Company - Volume 2: From Johnny Popper to the Iron Horses 1928–1982 (John Deere Company History)

John Deere's Company is an engaging two-volumenarrative account of Deere's growth from its foundation by a blacksmith to itsposition as a dominant maker of agricultural machinery. This is Volume 2, whichcovers company history from 1928 to 1982--essentially from the Model GP tractorto the 40 Series tractors.

Author Wayne G.Broehl Jr. dedicated the better part of a decade to this work, and thecomprehensive overview of John Deere is packed with details on the entireindustry as well as insight into some of the most fascinating strategies,backroom deals, and near-miss acquisitions in agricultural company history.

The story follows thecompany's role in the extraordinary growth of the American agricultural economy,its role in the discovery and application of major innovations in machinery andmanufacturing methods, and, finally, its role in the sharing of that technologythroughout the world.

Readers are privy to intriguingbackstories, including the partnership with Caterpillar, Charles Wiman's strategyfor taking over the number one position in the agriculture industry, the collaborationwith Yanmar, and the fascinating merger attempt with Fiat--as well asconsideration of a joint venture with Deutz.

Broehl Jr. has woven thesecomplex threads into a lively and absorbing historical account that is a must-readfor anyone who loves the history of heavy machines and American industry.