Making Ads Pay: Timeless Tips for Successful Copywriting

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Making Ads Pay: Timeless Tips for Successful Copywriting image
ISBN-10:

1638231281

ISBN-13:

9781638231288

Author(s): Caples, John
Released: Feb 08, 2013
Format: Hardcover, 258 pages

Description:

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

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