TOO BLUE!: The IBM PC from an Acorn to a Renegade

THE GREATEST BUSINESS STORY NEVER TOLD - IBM, BILL GATES & THE PATH TO PERSONAL COMPUTING!\nLong before Apple became a household name and Bill Gates the poster child for computational wealth, there was IBM and a few crazy visionaries who saw a future NO ONE ELSE could have predicted!\nIn his thrilling work, TOO BLUE!, Dennis Andrews pulls back the curtain of IBM’s history to reveal the sometimes serendipitous sometimes nerve-wracking, technological space-race to develop a computer that would change the course of history!\nDiscover how a small, relatively unknown team of engineers at IBM: colored outside the blue line,” thus shifting IBM’s mainframe business to an untapped and “fruitless” market; pitched and signed what was then a small but feisty Microsoft Corporation (and Bill Gates) to the Acorn Project; fought a corporate slew of internal naysayers that deemed the PC as a risky and unnecessary reputational hazard; elevated personal computers from relative obscurity to a household product for millions worldwide; took the IBM PC from zero units in 1980 to just over 2M units in 1984 and a 34 percent market share; developed the road map for pioneering tech start-ups to come;\nAnd much, much more.\nWhat almost never was - the story of IBM and the personal computer - is a breathtaking technological adventure fraught with corporate perils and groundbreaking innovation.\nGrab your copy of TOO BLUE! today and unlock the secret history behind the PC that changed the world!