Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things

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Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things image
ISBN-10:

1633695158

ISBN-13:

9781633695153

Released: Jul 22, 2010
Format: Paperback, 58 pages
Related ISBN: 9781633694996

Description:

In this seminal article, innovation experts Clayton Christensen, Stephen P. Kaufman, and Willy C. Shih explore the key reasons why companies struggle to innovate. The authors uncover common mistakes companies make--from focusing on the wrong customers to choosing the wrong products to develop--that can derail innovation efforts, and offer a better way forward for management teams who want to avoid these obstacles and get innovation right.

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