Identity Designed: The Definitive Guide to Visual Branding

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Identity Designed: The Definitive Guide to Visual Branding image
ISBN-10:

1631595946

ISBN-13:

9781631595943

Author(s): Airey, David
Released: Jan 22, 2019
Format: Hardcover, 288 pages

Description:

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding.

Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.

You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.

The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.

Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

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Identity Designed: The Definitive Guide to Visual Branding book is in low demand now as the rank for the book is 227,237 at the moment. It's a low rank, and the book has not much sales on Amazon.

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