Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
Description:
Succeed Globally. Passport Not Required.
You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:
- A process for creating world-ready products, websites, and software
- Cultural insights into China, Russia, Germany, Brazil, India, and more
- Tips for localizing text, images, icons, and pictures for the world
- New rules of the translation economy
In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.
About the author: John Yunker is the world's leading expert on web and content globalization and is author of Beyond Borders and The Savvy Client's Guide to Translation Agencies.
Best prices to buy, sell, or rent ISBN 9781618220493
Frequently Asked Questions about Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
The price for the book starts from $7.98 on Amazon and is available from 28 sellers at the moment.
If you’re interested in selling back the Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy book, the best buyback offer comes from and is $ for the book in good condition.
The Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy book is in very low demand now as the rank for the book is 3,141,140 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy book within the last three months was on October 09 and it was $0.60.