Graphic Design: The New Basics: The New Basics (Bestselling Introduction to Graphic Design Book)

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Graphic Design: The New Basics: The New Basics (Bestselling Introduction to Graphic Design Book) image
ISBN-10:

1616893257

ISBN-13:

9781616893255

Edition: 2
Released: Jul 14, 2015
Format: Hardcover, 264 pages

Description:

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.

This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

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