Business Fundamentals

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Business Fundamentals image
ISBN-10:

1616100222

ISBN-13:

9781616100223

Format: Paperback, 336 pages

Description:

The Business Fundamentals text is designed to introduce students to the essential concepts of business and other organizations. It does this by focusing on small, entrepreneurial start-ups, and expanding the discussion in each chapter to include issues that are faced in larger organizations when it is appropriate to do so. Traditional business models are discussed as well as eBusiness models. All major functional areas of modern organizations are covered.

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