For the Win: How Game Thinking Can Revolutionize Your Business
Description:
Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.
In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world's first course on gamification at the Wharton School. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business.
For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.
In this illuminating guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!
Best prices to buy, sell, or rent ISBN 9781613630235
Frequently Asked Questions about For the Win: How Game Thinking Can Revolutionize Your Business
The price for the book starts from $6.91 on Amazon and is available from 18 sellers at the moment.
If you’re interested in selling back the For the Win: How Game Thinking Can Revolutionize Your Business book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the For the Win: How Game Thinking Can Revolutionize Your Business book, the best buyback offer comes from and is $ for the book in good condition.
The For the Win: How Game Thinking Can Revolutionize Your Business book is in very low demand now as the rank for the book is 1,845,601 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.