Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior
Released: Dec 31, 2011
Publisher: Information Science Reference
Format: Hardcover, 418 pages
Related ISBN: 9781613504529
Description:
Understanding cultural differences and determining their relevance in a broader context are the key goals of any intercultural inquiry.Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior explores the theory and practice of rhetoric and professional communication in intercultural contexts. This book provides a framework for translating, localizing, and internationalizing communications and information products around the world. Taking a theoretically integrated approach, this book provides the analytical tools and methods for examining the relations between culture and rhetoric and understanding the deep cultural foundation of rhetorical patterns.
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