Rule of Thumb: A Guide to Marketing Yourself for Success (Rule of Thumb Series)

In today's competitive business environment, good manners, proper speech, a dynamic appearance, professional communication and networking skills can make the difference between getting ahead and being left behind. Even in business relationships, people are judged by how they act, speak, look, and write. It takes seven seconds to capture your prospect's or audience's attention. In those first few moments, people are making judgments about your image, outlook on life, moral character, economic and educational levels, trustworthiness, social position and future success. Use this book to build a successful, personal brand, NOW!