Persuading Scientists: Marketing to the World's Most Skeptical Audience
Description:
The first of its kind focused on marketing strategy to the life science and healthcare industries, this book sets a new standard for reaching skeptical audiences, including scientists, researchers, and healthcare professionals. A roadmap for marketers to effectively navigate the marketing paradigm shift, build effective content-centric marketing models, create and deploy successful campaigns, and measure their impact. Described as a must read in the life science marketing space.
Best prices to buy, sell, or rent ISBN 9781605440125
Frequently Asked Questions about Persuading Scientists: Marketing to the World's Most Skeptical Audience
The price for the book starts from $143.99 on Amazon and is available from 3 sellers at the moment.
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