Joe Public Doesn't Care About Your Hospital

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Joe Public Doesn't Care About Your Hospital image
ISBN-10:

1605440108

ISBN-13:

9781605440101

Author(s): Chris Bevolo
Edition: First Edition
Released: Sep 09, 2011
Format: Hardcover, 180 pages

Description:

Hospital and health system marketers are facing unprecedented pressure to demonstrate results while facing dramatic changes in their industry. To meet those challenges, marketers must boldly break the bonds of the past and move forward in new and better ways. This book, by well-known healthcare marketing expert, speaker and author Chris Bevolo, serves as a call to arms for marketers to step up and transform healthcare marketing.

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