Bushido Business

The interviews found in this book are conducted by David Wright, President of ISN Works and Insight Publishing. You might not have heard the term bushido before. The American Heritage Dictionary defines it as: the traditional code of the Japanese samurai, stressing honor, self-discipline, bravery, and simple living. I heard the term and thought that these principles are very applicable to achieving success in business as well as in life. I wanted to find people who exemplify and practice the concepts of the bushido code and in this book, I think you will see that I achieved my goal. If we conduct our lives and our businesses from bushido we will achieve the kind of success that is sought by most and achieved by few. I asked probing questions including: How does bushido apply to your business? What is your most important bushido business message? Some define bushido as way of the warrior, how do you grow your business as a warrior? If I came to you and said I want to become an outstanding leader, where would you start? These and many other questions brought interesting, thoughtful, and sometimes surprising answers. The concepts in this book are worth investigating. I think you will find these authors present a new dimension and a fresh insight to the meaning of success and how to achieve it all based on bushido principles.