Consumer Adoption and Usage of Broadband

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Consumer Adoption and Usage of Broadband image
ISBN-10:

1599047837

ISBN-13:

9781599047836

Edition: 1
Released: Aug 31, 2007
Publisher: Irm Press
Format: Hardcover, 334 pages

Description:

Advances in telecommunications technologies have exploded into the marketplace. Consumers are offered various methods of access to the Internet and telephony at speeds and bandwidths much higher than only years previously. However, even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. Contributing to theory, practice, and policy, Consumer Adoption and Usage of Broadband develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various construct methodologies, thereby providing a clear window into the rational decisions of potential broadband consumers.

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