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The Language of Trust: Selling Ideas in a World of Skeptics

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The Language of Trust: Selling Ideas in a World of Skeptics image
ISBN-10:

1598597663

ISBN-13:

9781598597660

Author(s): Maslansky, Michael
Edition: Unabridged
Released: May 04, 2010
Publisher: Oasis Audio
Format: Audio CD, 0 pages
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Description:

Trust is dead.  Now what?  If you’re trying to sell something—whether it ’s a product, a service, or an idea—you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and can’t get beyond this skepticism? To engage today’s consumer, a new language of trust is needed. In this groundbreaking audio book, you’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

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ISBN-13:9780735204560
The Language of Trust: Selling Ideas in a World of Skeptics image
The Language of Trust: Selling Ideas in a World of Skeptics
West, Scott; Saylor, David; Maslansky, Michael; DeMoss, Gary
Edition:First Paperback Edition
ISBN-13:9780735204751

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