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The Marketing Gurus: Lessons from the Best Marketing Books of All Time

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The Marketing Gurus: Lessons from the Best Marketing Books of All Time image
ISBN-10:

1591841054

ISBN-13:

9781591841050

Author(s): Soundview Executive Summaries; Chris Murray
Edition: First Edition
Released: Jul 20, 2006
Publisher: Portfolio
Format: Hardcover, 256 pages
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Description:

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.

For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes two all-new,
previously unpublished summaries—The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey Moore.

Other featured books include:

  • Positioning by Jack Trout and Al Ries

  • Kotler on Marketing by Philip Kotler

  • The Popcorn Report by Faith Popcorn

  • The Anatomy of Buzz by Emanuel Rosen

  • Purple Cow by Seth Godin

  • Relationship Marketing by Regis McKenna

And more

The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.

Best prices to buy, sell, or rent ISBN 9781591841050

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The Marketing Gurus: Lessons from the Best Marketing Books of All Time image
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Murray, Chris; Soundview Executive Book Summaries Eds., Soundview Executive Book Summaries Eds.
Edition:Reprint
ISBN-13:9781591845928
The Marketing Gurus image
The Marketing Gurus
Chris Murray
Edition:Main
ISBN-13:9781843549413

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