Brand Hijack: Marketing Without Marketing

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Brand Hijack: Marketing Without Marketing image
ISBN-10:

1591840783

ISBN-13:

9781591840787

Released: Feb 07, 2005
Format: Hardcover, 288 pages
Related ISBN: 9781591841401

Description:

A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.

Best prices to buy, sell, or rent ISBN 9781591840787




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