Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience

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Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience image
ISBN-10:

1590791991

ISBN-13:

9781590791998

Author(s): Yastrow, Steve
Edition: First Edition
Released: May 01, 2010
Publisher: SelectBooks
Format: Paperback, 176 pages
Related ISBN: 9781590790533

Description:

Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need to be the brand in order to create comprehensive, company-wide messages that customers will understand and believe. Brand Harmony includes 10 how-to exercises based on Yastrow's proven methods and real-life examples which walk the reader through each stage of the branding process.

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