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The New Corporate Cultures : Revitalizing the Workplace After Downsizing, Mergers and Reengineering

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The New Corporate Cultures : Revitalizing the Workplace After Downsizing, Mergers and Reengineering image
ISBN-10:

1587990261

ISBN-13:

9781587990267

Author(s): Allen A. Kennedy; terrence-e-deal-allen-a-kennedy
Released: Jan 01, 2000
Publisher: TEXERE Publishing
Format: Paperback, 298 pages
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Description:

The culture of a company plays an essential role in corporate strategy and performance. In this book managers are offered practical methods for sustaining the highest levels of performance by understanding and managing the corporate culture. The authors examine the recent effects of economic forces such as globalization and technology and management trends - downsizing; outsourcing; short terminism; mergers and acquisitions on cultures of companies today and provide a framework for rebuilding and motivating a workforce for optimal performance.

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The New Corporate Cultures: Revitalizing The Workplace After Downsizing, Mergers, And Reengineering
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