Leading Marketers (Inside the Minds: Leading Marketers Series)

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Leading Marketers (Inside the Minds: Leading Marketers Series) image
ISBN-10:

1587620537

ISBN-13:

9781587620539

Released: Jan 01, 2003
Publisher: Aspatore Books
Format: Paperback, 227 pages
Related ISBN: 9781587625312

Description:

Inside the Minds: Leading Marketers features chief marketing officer level executives from The Coca-Cola Company, General Electric, FedEx, American Express, Yahoo!, Best Buy, Verizon, Unilever and Major League Baseball. These visionary marketers share their knowledge on the art of building and growing a brand, best marketing for the buck, the golden rules of marketing, the everlasting effects of the Internet and technology, public relations, advertising, the future of marketing and other important topics. An unparalleled look inside the world of marketing makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and public relations professional at any level.

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