Making Money in the Fitness Business

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Making Money in the Fitness Business image
ISBN-10:

1585187097

ISBN-13:

9781585187096

Author(s): Plummer, Thomas
Edition: DVD Video
Released: Jan 01, 1999
Publisher: Healthy Learning
Format: Paperback, 336 pages
Related ISBN: 9780965243216

Description:

A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples, providing illustrations, and adding just a touch of humor. Plummer lets you learn from his successes and failures as he provides you with the tools that will allow you to compete and succeed in fiercely competitive markets against any competition, while still maintaining your integrity. Covers conceptualizing the business, the financial foundation, member service, profit centers, staffing, marketing, sales, and so much more. A massive 336 page 8 ½ by 11 format.

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