Vault Career Guide to Marketing and Brand Management

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Vault Career Guide to Marketing and Brand Management image
ISBN-10:

158131406X

ISBN-13:

9781581314069

Edition: 3
Released: Jan 01, 2006
Format: Paperback, 128 pages

Description:

This bestselling guide, now in its 3rd edition, takes the reader from critical marketing frameworks needed for acing brand management interviews to what brand managers and other marketing professionals really do on the job and how to evaluate advertisements and marketing campaigns.

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