Sex Appeal: The Art of Allure in Graphic and Advertising Design

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Sex Appeal: The Art of Allure in Graphic and Advertising Design image
ISBN-10:

1581150482

ISBN-13:

9781581150483

Edition: 1
Released: May 01, 2000
Publisher: Allworth
Format: Paperback, 288 pages

Description:

In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscle men and women hawking Evian water, to the sensual allure used in graphic and advertising design in music, art, film, packaging, and publishing.

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