Essentials of Business Insurance

The mission of this book is to develop your professionalism as a financial advisor counseling prospects and clients about the need for business insurance. We intend to do this by teaching you about the benefits of business insurance, by enhancing your marketing and sales skills, and by stressing the importance of planning foundations in shaping your performance as a successful advisor. It is our hope that this book has the right blend of sales skills techniques, product essentials, and planning foundations to accomplish this mission. This book includes numerous pedagogical features designed to help you focus your study of business insurance.