Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling MORE with LESS Effort

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Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling MORE with LESS Effort image
ISBN-10:

1578601789

ISBN-13:

9781578601783

Author(s): Hall, Doug
Released: Aug 01, 2004
Publisher: Clerisy Press
Format: Hardcover, 286 pages
Related ISBN: 9781558706811

Description:

This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall and Jeffrey Stamp details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not: "guru opinions." After reading Meaningful Marketing, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!

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