Developing Health Promotion Programs

This authoritative volume establishes the groundwork necessary to combine the demands of needs and management in the development of health promotion programs. After a foundational basis is established, design concepts and goals of successful programs for corporate and community settings are introduced. The authors incorporate a diverse selection of approaches to effective modeling, including social ecological, change theories, health belief, and transtheoretical models. The process of developing and implementing techniques for conducting a needs assessment is described, as well as the utility of assessment instruments. The authors outline the considerations for devising a program plan and its administrative, marketing, and financial issues. A discussion of the various methods used to evaluate a program’s effectiveness follows. In each chapter these topics are illustrated in case studies with practical and realistic applications. Appendices include a list of related Web sites, guidelines for worksite health promotion directors, examples of PAR-Q and health histories, sample consent forms, a resource list of professional associations, organizations, and vendors, and an illustration of results from a health risk appraisal.