Persuasion and Influence in American Life

The latest edition of an introductory text on understanding social influence incorporates recent events and pays more attention to theories and models that track the flow of influence through the filter of the electronic media. The role of the Internet, for example, is considered in the context of governmental censorship policies, political campaigns, and advertising. Greater attention also is given to newer models of media influence, especially refinements of agenda-setting theory. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)