Driving Growth Through Innovation

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Driving Growth Through Innovation image
ISBN-10:

1576751872

ISBN-13:

9781576751879

Edition: First Edition
Released: Oct 01, 2002
Format: Hardcover, 256 pages
Related ISBN: 9781576754955

Description:

Business managers know that cost-cutting measures cannot create long-term growth. Greater revenues require sustained innovation. In this book, Robert B. Tucker provides a practical method any business can use to identify opportunities and encourage innovations that capitalize on them.

Readers learn to create an environment that nurtures and rewards innovation; to ensure that creative ideas lead to breakthroughs; and to analyze and predict the future of their industry and their customers. Numerous case studies explore companies that have excelled at innovative thinking, detailing how their methods, procedures, and corporate cultures create sustained success.

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