Corporate Creativity: How Innovation and Improvement Actually Happen

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Corporate Creativity: How Innovation and Improvement Actually Happen image
ISBN-10:

1576750493

ISBN-13:

9781576750490

Edition: 1
Released: Jan 01, 1998
Format: Paperback, 300 pages

Description:

Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

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