Marketing: A Guide to the Fundamentals: A Guide to the Fundamentals
Description:
The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business.
This guide explains what marketing is and the techniques marketers use. Topics covered include:
• The marketing mix
• Pricing policy
• Different methods of market research
This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.
Best prices to buy, sell, or rent ISBN 9781576603291
Related Books
Frequently Asked Questions about Marketing: A Guide to the Fundamentals: A Guide to the Fundamentals
The price for the book starts from $9.98 on Amazon and is available from 3 sellers at the moment.
If you’re interested in selling back the Marketing: A Guide to the Fundamentals: A Guide to the Fundamentals book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Marketing: A Guide to the Fundamentals: A Guide to the Fundamentals book, the best buyback offer comes from and is $ for the book in good condition.
The Marketing: A Guide to the Fundamentals: A Guide to the Fundamentals book is in very low demand now as the rank for the book is 2,601,589 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.