Make It Bigger

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Make It Bigger image
ISBN-10:

1568983328

ISBN-13:

9781568983325

Author(s): Scher, Paula
Edition: 2002
Released: Aug 01, 2002
Format: Hardcover, 256 pages
Related ISBN: 9781568985480

Description:

An outspoken voice in the world of graphic design for more than twenty years, Paula Scher has developed a worldwide reputation for her bold, modern graphics and her incisive, sometimes stinging, critiques of the design profession. In Make in Bigger, Scher candidly reveals her thoughts on design practice, drawing on her own experiences as one of the leading designers in the United States, and possibly the most famous female graphic designer in the world. Pointed and funny, it is an instructive guide for all those who navigate the difficult path between clients, employees, corporate structures, artists, and design professionals. Make it Bigger provides a survey of Scher's groundbreaking work, from her designs as art director at Columbia Records, to her identity for New York's Public Theater, to her recent work for the New York Times, Herman Miller, and the American Museum of Natural History's Rose Center planetarium.

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