The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

Brilliance Audio Unabridged Library Edition, Set of 5 Cassettes: 8 hours of Listening. Read by Dick Hill. - The Largest Design Film in the World Shares the Secrets of Their Success! - IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting edge products reveals its secret fostering innovative, out-of-the-box thinking across the world of business. There isn't a business in America that doesn't want to be more innovative and creative in their thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. IDEO believes that everyone is creative, and the goal at IDEO is to tap into the wellspring of creativity among its employees, in entertaining anecdotes illustrating some of IDEO's own successes (and mistakes), as well as pioneering efforts at other leading companies, Kelley shows how teams research and completely immerse themselves in every possible aspect of a concept or problem, examining it from the perspective of the companies they are designing for, from the perspective of safety, and from the perspective of consumers. IDEO has won more awards in he last ten years than any other design firm, and a full half-hour "Nightline" presentation of its creative process received one of the highest ratings in the programs history. Total immersion in The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.