Beyond Design: The Synergy of Apparel Product Development

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Beyond Design: The Synergy of Apparel Product Development image
ISBN-10:

1563672189

ISBN-13:

9781563672187

Author(s): Sandra J. Keiser
Format: Paperback, 468 pages

Description:

This practical text takes students step by step through the preproduction processes of apparel product development from planning through forecasting, fabricating, developing silhouettes and specifications, and pricing to sourcing. It demonstrates how these processes must be coordinated to get the right product to retail when consumers want it at a price they are willing to pay.

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