Publicity for Mental Health Clinicians: Using TV, Radio, and Print Media to Enhance Your Public Image (Haworth Marketing Resources)

This personal guidebook shows professionals how to capitalize on media resources for clinical advancement within their local community and even nationwide. It describes direct and specific strategies that general practitioners in all human services fields can follow to increase their public visibility and broaden their careers. Media exposure in television, radio, and print expands basic marketing efforts far beyond traditional word of mouth and agency referrals. Publicity for Mental Health Clinicians presents advanced insights and information for rapidly expanding the provider's public image through the media to reach public consumers to sell products or advice. Readers will discover that self-marketing success can be a solo achievement without the financially draining retainers and expenditures of advertising and marketing firms, agents, and managers.Very user-friendly, Publicity for Mental Health Clinicians contains step-by-step methods for media involvement that are specific, direct, and tested by the author. He breaks the approach into 4 sections that cover mainstream areas of media and how to get started in each area:

• Television: inside secrets for identifying and using news interviews, local talk shows, infomercials, local access cable shows, and education/business video
  
• Radio: advantages of using local and national radio shows
  
• Print media: techniques for properly executing efforts in newsletters, newspapers, magazines, self-help books, and multimedia and electronic media
  
• Commercial industry: how to break into movies with technical script writingAuthor Doug Ruben presents tips and strategies for getting started in each area and he explores common setbacks and pitfalls that may occur. He describes prerequisites which practitioners should develop when embarking on career shifts and warns of obstacles to anticipate along the way. He explains how to prevent trouble in converting academic writing or talking styles to consumer styles and how to establish stage-smart savvy and a keen business diplomacy.Publicity for Mental Health Clinicians is an ideal handbook for clinical practitioners in all allied health fields who wish to branch out into different career areas. It provides them with a new perspective on self-promotion for venturing into new areas instead of settling into their practices. Psychiatrists, psychologists, social workers, family practitioners, nurses, and physical and occupational therapists will find a goldmine of usable information in this book to help them determine if and how to shift their career focus. Students in these fields will also find a vast array of nontraditional career choices.