A Manager's Guide to Globalization: Six Keys to Success in a Changing World

The best-selling guide to developing a corporate culture shows the organizations how to adapt to an increasingly challenging international market. Along with a concise, complete definition of the three levels of globalization--strategy/structure, corporate culture, and people--readers will find what they need to align and integrate these areas to compete successfully in a global market. Discover what it means to ``go global'': how to develop a global competitiveness; how to manage complexity and organizational adaptability; how to manage uncertainty, multicutlural teams, and personal and organizational learning.